It's very mouthful: GeForce GTX 260 Core 216

The name above, added with the manufacturer's name and the amount of memory onboard can become a very long product name. It's NVIDIA's recent bad habit of adding a peculiar product in between the main ones, cluttering the product line-ups and confusing the customers.

So here we have GTX 260 Core 216, which obviously means that it has 216 SPs. That is 24 SPs more than the regular GTX 260. Purpose of existence? To pit it dead-on with HD 4870 in price-to-performance ratio competition.

Bearing $274 price tag, it is NVIDIA's hope to regain some market share from AMD, in the high end spectrum. Whether it works or not, only benchmarks will tell. AnandTech has it covered here.